Advice for SMBs this Black Friday 2016
There is the challenge of competing against the larger companies for SMBs when it comes to e-commerce especially during the Black Friday Weekend sales holiday. The larger companies are able to sell competitively because they are able sustain the price cuts and deals while the SMBs are not able to. SMBs are still able to participate in the Black Friday Weekend even with the present challenges. You just have to be innovative using creative strategies that make sure you stand out from the crowd. There are strategies that you can use to help you achieve increased traffic during this weekend.
The optimization of the email strategy is the first thing that you must ensure. Most of the marketers generate leads using email marketing because it is an effective marketing tool. The customers will be able to count down to the weekend if you send out emails in advance before the sales begin. If you are able to personalize these emails, the better it will be for you. One of the tools you can use to make sure that you personalize the emails is by implementing targeted email marketing. This will require that you to gather information in regard to the behavior as well as the purchase history of the customers.
If the sales are spread over a long period of time, you are likely to benefit from the weekend. You will benefit from this as an SMB because there will be customer awareness to the event and this will create excitement. If the sales are not spread, the SMB will likely be overwhelmed with sudden orders. Selling through online marketplaces is another strategy that you could implement this Black Friday Weekend. These online marketplaces own a huge percentage of the retail market and they experience high levels of sales as well as traffic. If you are a less known SMB, you will gain credibility and trust by selling on recognized platforms like these.
Even though the SMB is striving to grow, you should be proud of the size of the company. Mass production that the larger companies are more famous for, the customers are slowly backing down from them. Customers are now currently into exclusive products and niche items and that is one of the strengths of the SMB. You must also ensure that your site is responsive across all the devices. The customer is not only buying on their mobile devices but also researching the product before buying it. The site should make sure that from the product images to the checkout is responsive. This Black Friday Weekend, m-commerce is going to be the major thing and as an SMB, you should follow this lead.
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